With 15 years of immersive experience in the publishing industry, Nitin Valecha is the Founder & CEO of Purple Leaf. Having spent nearly one and a half decades on the front lines of acquiring and onboarding authors, Nitin possesses a rare insider’s perspective on what publishers are actually looking for.

He established Purple Leaf on a simple yet profound realization: many brilliant ideas fail to reach their full potential because they get caught in “reader trip-wires.” These are the subtle moments where a narrative loses its pace, a claim lacks grounding, or a structure falters. As a veteran publisher for prestigious houses like Pearson Education, Elsevier and Bloomsbury India, Nitin has spent years refining the art of spotting these hurdles before they reach the printer.